Young, ambitious and overflowing with revolutionary ideas that would change advertising and consumer experiences forever, George Lois, Mary Wells, Dan Wieden, Lee Clow and Hal Riney became some of the most influential advertising creatives of our time. Their names may not ring a bell, but they have made several things you’re bound to know. “Just do it” needs no further explanation. “Think Different” pulled Apple out of a slump and “Morning in America” won Reagan his second term as president. These people are the real “Mad Men” who inspired the successful HBO-series, but are not well-known outside of their field. Directed by Doug Pray, “ART & COPY” focuses on otherwise discreet masterminds of he advertisement world. Anonymously, they managed to grab the attention of millions and truly move them. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation.