In modest Flanders, Arne Quinze, a rising star of art and design, is often looked at with suspicion. But Quinze has obviously outgrown Flemish clay. Because of his mediagenic relationship with Barbara Becker (Boris Becker's ex and top model) fame is luring him. Lenny Kravitz and Naomi Campbell are his acquaintances, he is a respected guest at the international beau monde and the demand for his work is hardly kept pace with. Quinze is an energetic and driven artist as well as a smart businessman: with his label Quinze & Milan, he fought his way up to the top of the international design world and gradually he is gaining international recognition as an artist and an architect as well. Besides focusing on Arne Quinze's life and work, the film mirrors the value of modern art, and the construction of an artist in the world of art, design, money, business, and glamour... Art can be very lucrative, and many businessmen look to invest in young artists in hope of a potential goldmine…