A few years ago, Joaquin Phoenix caused a stir: he announced the end of his acting career and the beginning of a new one. He was becoming a rapper. Pretty soon, strange videos started hitting the internet. Phoenix, growing a thick beard, was seen giving laughably terrible rapping performances and pretty soon rumors began circulating that he had lost his mind. In this odd mix of fiction and documentary, essentially a registration of the daring performance of a narcissistic star, we follow Phoenix’s sudden career change. Sharp criticism on the emptiness of stardom and the impact of so-called reality television.