The Creators of Shopping WorldsHarun Farocki

Shopping is an everyday cultural act, taken for granted, inevitable. Entering into the shopping world, the malls, can become Dantean descent into hell or a redemptive last supper. This experience is familiar to everyone and the appearance of the malls is omnipresent. This matter-of-factness is the result of a highly complex process. The arrangement of malls is guided by considerations of planning, management and scientific studies: there are consulting firms, relaunch analysts, a central organization, mall journals, and an annual congress in Las Vegas with 6000 participants, and laboratories that investigate what draws the customer's gaze and how a "spontaneous" act of purchase can be incited. Farocki's film "Die Schöpfer der Einkaufswelten" ("The Creators of Shopping Worlds") seeks to draw a picture of this - and magically charges our everyday images.



Vertoond op editie(s) 2009
Screened at edition(s) 2009

Info

Directed by Harun Farocki
Duitsland
2001 72 min.
Duits
Subtitles: English

Programme

Exploring Borders

credits
Director

Harun Farocki

Producer

Harun Farocki

Production company

Harun Farocki Filmproduktion -

Contact info
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(en screener)
(beschikbaar vanaf 20.03)