Filmmakers Xinyan Yu and Max Duncan followed the entire process of the expansion of the factory for four years, resulting in a nuanced film about the many contradictions at play: between the Chinese and the Ethiopians, between city and countryside, between man and woman and, above all, between profit-driven business and deep-rooted tradition. They follow not only the driven businesswoman Motto who, despite missing her daughter in China, is totally committed to the immense expansion project, but also Workinesh and her family who are struggling with the loss of their land and Beti, who works in the factory.